LOS ANGELES, CA — September 20, 2016 — Solar Optimum, Inc., the Los Angeles based solar— and renewable-energy provider, has announced the signing of former NFL player, actor, producer, broadcaster, and radio personality, Fred Dryer, as its new spokesperson.
Fred Dryer played in the NFL over the course of three decades, from the late 1960s to early 1980s. The imposing 6’6” All-Pro Defensive End recorded 104 career sacks, primarily with the L.A. Rams. He continues to hold the NFL record for scoring a pair of quarterback safeties in 1973 on the way to defeating the Green Bay Packers at the Los Angeles Memorial Coliseum. The achievement earned Dryer the nickname, “Sultan of Safeties,” as well as honors as NFL Defensive Player of the Week by the Associated Press. Selected to the Pro Bowl in 1975, he played in arguably one of the most memorable Super Bowls in NFL history in 1980.
After retiring from football, Dryer enjoyed acting success in film and television. His best-known role came in the 1980’s television police drama “Hunter,” as well as in a recurring role on the sitcom “Cheers.” On the big screen, Dryer starred in a number of motion pictures, including the action-thriller “Death Before Dishonor.”
“For anyone who has ever met Fred Dryer, your first impression is that he’s literally ‘larger than life’,” notes Rainier de Ocampo, Director of Marketing for Solar Optimum. “Fred lives up to his storied career as an NFL great, an imposing figure on TV and the silver screen, and today, as a no-holds-barred broadcaster. As a long-time advocate of cleaner energy solutions, Fred Dryer will not only bring gravitas to our solar message, but his authenticity is a virtue that fits very well with our brand.”
Solar Optimum will be keeping their new spokesman busy. In addition to plans for promotional radio and streaming spots that include ESPN 710, CRN digital talk radio, and Rams’ radio stations, Dryer will appear in various Solar Optimum digital media channels, video, print collateral and community events around the So Cal area.
“Bringing Fred Dryer aboard marks a turning point in our marketing approach,” said Arno Aghamalian, founder and chief executive officer of Solar Optimum. “We’ve steadily become the industry leader through hard work and by providing our customers with top-rated service and technology. But we needed to drive our message across in a manner that had the most impact. With the Rams return to Southern California, what better way to bring our voice to the forefront and reinforce our commitment to ‘local experts, real relationships and honest talk’ than with a celebrated sports figure like Fred Dryer.”
ABOUT SOLAR OPTIMUM
Solar Optimum, Inc. is a Los Angeles-based company that provides renewable solar energy to residential, business, commercial and industrial clients throughout Southern California. Since 2009, Solar Optimum’s business philosophy has been to bring positive change through environmentally friendly, alternative, independent and affordable solar solutions. The staff at Solar Optimum is trained and certified to serve and represent their clients with respect and exceptional customer service. The award-winning company’s ultimate goal is to protect the environment using the most innovative solar technology available while delivering value to customers.